stride rite 2016 Black Friday & Holiday Campaign
Monochromatic & Modern
Design & team lead on the Black Friday & Holiday 2016 Campaigns which would live across all business channels over a 8 week period. This campaign system needed to be flexible as part of the campaign would be product focused and part would be promotional focused, so key pieces needed to be added into and taken away from the overall creative execution during certain time frames. Our oversized, dimensional, key product features were eye catching and dynamic while communicating the key features & benefits of the products and supporting messaging.
